2015-2016
- The effectiveness of sound in corporate branding by S. Benad
- Enhancing brand awareness through sound: a study about the role of musical fit of the sound logo and degree of exposure in enhancing brand awareness by S. Stoffers
- Credibility and fit: investigating brand endorsements by Brazilian digital influencers on Instagram by S. Cleto
- Frame analysis of nonprofit organizations on microblog : a comparison of individualistic and collectivistic cultures by Y. Pang
- The effects of branded message appeals and video content attributes on online consumer engagement through corporate YouTube videos by D. Bachou
- Crises in times of city branding : the influence of negative events and city communication practices on news media frames by A. Bikas
- Framing in crisis communication : investigating the alignment of frames across the media, the public, and the organization in the discourse on the GermanWings airplane crash in March 2015 by V. Girnth
- Impact of frames, evidences and emotional aspects of the message on the number of ‘likes’, shares and comments of Facebook posts of non-profit organisations by I. Iljina
- The impact of vividness, purpose of a post and framing on online engagement on Facebook by G. Arian
- Communicating a price increase due to environmental concerns : how to retain repurchase intentions and brand attitudes by L. van der Sijs
2014-2015
- Cultural values in corporate branding stories : exploring the influence of culture on storytelling and consumer responses by E. Voigt
- Does “green” matter? Exploring the effects of Green City Branding on the intention to visit a destination by S. Kalliopi
- Employer Branding Campaigns and Reputation: A research on the Effects of Campaigns and Reputation on the Level of Employer Attractiveness and Job Choice Intention by S. Abalain