conference presentations

2018

  • Himelboim, I., Araujo, T., & Maslowska, E. (2018). Cutting Through the Clusters: Applying a Social Networks Approach to Explaining Brand–Related Social Media Content Flow. Paper presented at the Interactive Marketing Research Conference, Amsterdam, Netherlands.
     

2017

  • Araujo, T. (2017). Human-like, or just competent? Understanding the importance of chatbot perceptions in service encounters. Paper presented at the International Conference on Internet Science (Special session: Conversations 2017), Thessaloniki, Greece.
     
  • Araujo, T., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.
     
  • Voorveld, H., Araujo, T., Bernritter, S. & Vliegenthart, R. (2017). Crossmedia Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.
     
  • Araujo, T., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Paper presented at the Etmaal van de Communicatiewetenschap 2017, Tilburg, Netherlands.
     
  • Vermeer, S., Araujo, T., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.
     
  • Araujo, T., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Paper presented at the Etmaal van de Communicatiewetenschap 2017, Tilburg, Netherlands.
     
  • Vermeer, S., Araujo, T., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Paper presented at the Etmaal van de Communicatiewetenschap 2017, Tilburg, Netherlands.
     
  • Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2017). Real-life multiscreening. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.

2016

  • Araujo, T. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Paper presented at the International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
     
  • Bernritter, S. & Araujo, T. (2016). The Arrogance Effect: Being Competent but Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at the International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
     
  • Araujo, T. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
     
  • Bernritter, S. & Araujo, T. (2016). The Arrogance Effect: Being Competent but Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
     
  • Araujo, T., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
     
  • Wonneberger, A., Araujo, T., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Paper presented at the 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
     
  • Kollat, J., & Araujo, T. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Paper presented at the 32nd EGOS Colloquium: Organizing in the Shadow of Power, Naples, Italy.

2015

  • Araujo, T., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites. Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
     
  • Araujo, T., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter. Paper presented at the CCI Conference on Corporate Communication, New York, USA.
     

2014

  • Araujo, T., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research. Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, Atlanta, USA.

2013

  • Araujo, T., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
     
  • Araujo, T., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.