conference presentations

2018

  • Himelboim, I., Araujo, T., & Maslowska, E. (2018). Cutting Through the Clusters: Applying a Social Networks Approach to Explaining Brand–Related Social Media Content Flow. Paper presented at the Interactive Marketing Research Conference, Amsterdam, Netherlands.
     
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  • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Communicating with Machines, Prague, Czech Republic.

     
  • Araujo, T. B., Lock, I. J., & van de Velde, R. N. (2018). Extracting theory from black boxes: Using machine vision APIs in communication research. Abstract from 14th eScience international IEEE conference, .

     
  • Jonkman, J. G. F., ter Hoeven, C. L., Araujo, T. B., & van der Meer, G. L. A. (2018). Organizing organizational information visibility: The role and needs of journalists. Paper presented at 68th annual conference of the International Communication Association (ICA), Prague, Czech Republic.

     
  • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.

     
  • Laban, G., & Araujo, T. B. (2018). Working as a team: The influence of cooperation with a chatbot on customer service perceptions. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.

     
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different platforms, different patients’ needs: Automatic content analysis on online health information platforms for cancer patients. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.

     
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., van Eenbergen, M. C., & van Weert, J. C. M. (2018). Different sections for different patients’ needs: Automatic content analysis on health information sections. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.

     
  • Sanders, R., Linn, A. J., Araujo, T. B., Vliegenthart, R., & van Weert, J. C. M. (2018). Interpersonal and mass media convergence in health care: From practice and theory to research design. Paper presented at International Conference on Communication in Healthcare (ICCH), Porto, Portugal.

     
  • Segijn, C. M., Araujo, T. B., Voorveld, H. A. M., & Smit, E. G. (2018). The Positive effect of related tweeting during a live television show on advertising effectiveness. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.

     
  • Trilling, D., Velde, B. V. D., Kroon, A. C., Loecherbach, F., Araujo, T., Strycharz, J., … Jonkman, J. (2018). INCA: Infrastructure for content analysis. Abstract from 14th eScience international IEEE conference, .

     
  • Voorveld, H. A. M., & Araujo, T. B. (2018). Persuasion via virtual assistants: The influence of modality and human name on persuasion knowledge, concerns and persuasive outcomes. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.

     
  • Voorveld, H. A. M., Araujo, T. B., Bernritter, S. F., Vliegenthart, R., & Rietberg, E. (2018). Offline advertising as a driver of consumers’ online brand engagement on social media. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.

     

2017

  • Araujo, T. (2017). Human-like, or just competent? Understanding the importance of chatbot perceptions in service encounters. Paper presented at the International Conference on Internet Science (Special session: Conversations 2017), Thessaloniki, Greece.
     
  • Araujo, T., van Noort, G., & Verhoeven, P. (2017). Corporate branding and consumers: The effect of identification and corporate associations on product brand attitudes and corporate brand relevance. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.
     
  • Voorveld, H., Araujo, T., Bernritter, S. & Vliegenthart, R. (2017). Crossmedia Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.
     
  • Araujo, T., & Kollat, J. (2017). Extending organizational sensemaking: The constitutive power of Twitter for CSR communication networks. Paper presented at the Etmaal van de Communicatiewetenschap 2017, Tilburg, Netherlands.
     
  • Vermeer, S., Araujo, T., van Noort, G., & Bernritter, S. F. (2017). Getting a handle on webcare: Comparing automated content analysis techniques to detect eWOM messages. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.
     
  • Araujo, T., & Maslowska, E. H. (2017). Teaching Digital Analytics for beginners – beyond Excel and SPSS. Paper presented at the Etmaal van de Communicatiewetenschap 2017, Tilburg, Netherlands.
     
  • Vermeer, S., Araujo, T., van Noort, G., & Bernritter, S. F. (2017). Webcare as a well-oiled machine: A machine learning approach to identify eWOM messages that require a webcare response. Paper presented at the Etmaal van de Communicatiewetenschap 2017, Tilburg, Netherlands.
     
  • Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2017). Real-life multiscreening. Paper presented at the International Conference on Research in Advertising, Ghent, Belgium.

2016

  • Araujo, T. (2016). Does Sharing Matter? How Message, Sender, and Receiver Characteristics Influence Brand Attitudes on Social Media. Paper presented at the International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
     
  • Bernritter, S. & Araujo, T. (2016). The Arrogance Effect: Being Competent but Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at the International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
     
  • Araujo, T. (2016). Is there a role for culture? How consumers and brands engage on Twitter across the globe. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
     
  • Bernritter, S. & Araujo, T. (2016). The Arrogance Effect: Being Competent but Not Warm Deteriorates Brands’ Potential to Acquire Consumers’ Online Brand Engagement. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
     
  • Araujo, T., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
     
  • Wonneberger, A., Araujo, T., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Paper presented at the 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
     
  • Kollat, J., & Araujo, T. (2016). Extending organizational sensemaking: The constitutive power of Twitter. Paper presented at the 32nd EGOS Colloquium: Organizing in the Shadow of Power, Naples, Italy.

2015

  • Araujo, T., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites. Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
     
  • Araujo, T., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter. Paper presented at the CCI Conference on Corporate Communication, New York, USA.
     

2014

  • Araujo, T., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research. Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference, Atlanta, USA.

2013

  • Araujo, T., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
     
  • Araujo, T., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.